Fractional COO

A company that
runs without you.
And keeps growing

I read the numbers, build the management system and put AI agents inside your processes: sales, support, reporting. I answer for the result, not for the work done.

Book a call
25 minutes on video · free · PDF with your bottlenecks after the call
Alex Boch, ELSE
20 hours a week
back to the owner
Experience
6 years
of operations and marketing inside companies
CRM
290+
premium-audience members in a custom system
Profit
+10%
for a premium e-commerce on the same sales
Search
TOP-5
in 7 days, own site, zero ads
Friday evening, 9:40 pm

Sound familiar?

I didn't build a business, I built myself a stressful job.

The company rests on me, and I'm the only one who sees the whole of it.

I can't take a holiday. Without me everything stops.
Every decision and every “quick question” comes back to me.
I hired people and handed out tasks, but every decision is still mine.
I know my margin roughly. The accountant will tell me exactly, in two weeks.
Everyone is rolling out AI agents. We have ChatGPT writing emails, and that's it.
We rolled out a CRM. The managers still run deals in a messenger.
Built

Cases

What was built and what is still running today.

Business club, Dubai
290+
members and every department in one system
Before
A list in Excel and three chats, renewals counted by hand once a quarter, nobody knew who was leaving.
Built
Quality control for sales: calls reviewed and scored against a checklist
Quality control for the care team: every conversation scored on 7 criteria
One club knowledge base and a profile for every member
Metrics per department — you see where it sags
Automated mailings and calculations: reminders, renewals, debts
Open case →
E-commerce, premium
+10%
to profit on the same sales
Before
Unpaid orders got lost, nobody measured the time from order to call, decisions ran on gut feeling.
Built
AI agent on inbound: runs the conversation and books a call with a salesperson
Calls transcribed, live prompts for the manager on the call
Lost orders are caught automatically
Order-to-first-touch time on the dashboard
Owner's screen with the numbers
Open case →
Own website
TOP-5
in search in 7 days, zero ads
Before
Nothing.
Built
Niche and competitor analysis, competitive edges
SEO and GEO: rankings in search and in AI answers
1,000 impressions and 200 organic visits in the first week
Site roadmap, about 60 articles
Open case →

Results depend on the business and execution; no numbers are guaranteed.

Process

How we work

Five steps. Each ends with a result that stays with you, and each can be taken on its own.

01 step
Call
25 minutes · free
02 step
Audit
5 working days
03 step
System
timeline before start
04 step
AI layer
quoted
05 step
Support
monthly
STEP 01
25 minutes
free
Call

We find the one constraint the money flows through. Not ten tasks — one.

Result

One page: three bottlenecks ranked by money impact.

Book
STEP 02
5 working days
credited to the system
Audit

3–6 months of numbers, a team meeting, talks with the team, 10 deals by hand.

Result

A loss map and a task queue ranked by money.

What's inside →
STEP 03
price and timeline
before we start
Management system

First the model and the counting rules, then roles and rhythm. Automation last.

Result

The team works inside the system, the numbers arrive on their own. An owner's screen.

What's inside →
STEP 04
only where
a number moves
AI inside processes

Agents only where they move a number. Not “implement AI” — close a hole.

Result

Routine goes into the system, people go to customers.

What's inside →
STEP 05
monthly
Support

A closed loop: model → team meeting → traffic light → review → decisions.

Result

The system stays alive; the team handles deviations itself.

Terms →

Any step can be taken on its own, and you can stop after any of them. The audit fee is credited to the system.

Result

What you get

Five changes you can see in the numbers and in the owner's calendar within the first months of the system running.

Profit
Decisions by numbers, not by gut

You see what makes money and what eats it. Prices, discounts and priorities are decided by the numbers, and profit grows where you control it.

Costs
Growth without new hires

Manual reporting, correspondence and control move into the system. The freed hours go into growth, not into another salary.

Owner's screen
wk 36
Month forecast
104%
plan on track
Decisions on the owner
12%
was 68% in June
0%June 68%
This week's traffic light
Churn
normal
Owner's report
Mon, 09:00
One screen instead of ten chats and spreadsheets
Customers
Nothing gets lost

Lost orders and leaving customers get caught before you hear about them. The base belongs to the company: a manager leaves, the clients stay.

Management
A forecast, not a report

Weekly plan-vs-actual by department and a predictive model: you see how the month will end while there is still time to change it.

Time
Two weeks without your phone

Decisions get made without you, the team meeting is weekly, not daily. The company runs, and you find out from the report.

14 days
without a single decision on you
About me

I've walked a similar path

Alex Boch
COO of a business-club network · Founder, ELSE

Alex Boch is a fractional COO: an outside operations director who works inside a company of 5-30 people part-time, reads the numbers, builds the management system and puts AI agents into the processes. Six years of operations and marketing inside companies. The same questions you have now, I solved as my own. Here is what came out of it:

Alex Boch on stage at a business club
More about me
01 · Operations
International business-club network

9 clubs, 1,000+ members, teams in several countries — the operations of the whole network.

02 · Management
Department management system, Dubai

Role maps, KPIs and a meeting rhythm built into the CRM.

03 · CRM
Custom CRM for 290+ clients

Knowledge base, department metrics, churn zone visible a month before renewal.

04 · AI
AI agents in live processes

The club assistant passed the owner's blind test; managers get call prompts.

05 · Quality
Quality control for sales and support

Response speed and the quality of every conversation against a 7-point checklist.

06 · Data
Week-by-week predictive model

Plan-vs-actual, a traffic light on every metric, the month-end forecast visible on the 15th.

07 · Industries
Industries I've worked in
Online education
Tech companies
Premium e-commerce

Product launches, sales teams, analytics.

Guarantee

I answer for the result and stay on when the system is already running

If the audit doesn't find losses worth at least its own price
You don't pay for it
Two weeks of fixes after launch are included in the price
The team takes part in the launch, access and data are provided, and process decisions are made by the owner
Payment by stage
The deliverable of each stage stays with you, even if we stop there
One person the whole way
Audit, system, launch and support — no handovers
Format
I work inside the company, not from reports
You get an operations director who sits in your team meetings and in your numbers, not an account manager. The first call is free — that's where we decide whether it makes sense to go further.
Book a call
FAQ

Questions owners ask before the first call

What is a fractional COO?

An outside operations director who works inside your company part-time. He reads the numbers, builds the management system the team runs on and sits in your weekly meeting, without the salary of a full-time COO.

How is this different from a consultant?

A consultant leaves a report. I build the system, launch it with your team and stay on monthly. I answer for the result, not for the work done.

How long does the audit take and what do I get?

Five working days: 3-6 months of numbers, one team meeting, talks with the team, 10 deals by hand. You get a loss map in money and a task queue ranked by it. If it doesn't find losses worth at least its own price, you don't pay.

Do I have to take all five steps?

No. Each step can be taken on its own, and you can stop after any of them. The audit fee is credited to the system.

Free

25 minutes, and you leave with a PDF naming your three bottlenecks

I reply personally, usually within a day
Three PDF pages: bottleneck map, loss map, management indicators
Three pages: the bottleneck, a loss map in money, indicators against the norm
Blog

COO Notes

AGENT TEAM
AI agents

AI agents for business: what they are and why you need them

Read →
OPS HUB
Operations

What a fractional COO is and when you need one

Read →
BOTTLENECK
Business audit

Business process audit: what it is and when it pays off

Read →
Free

Book a call

25 minutes on video · free · PDF with your bottlenecks after the call

I reply personally, usually within a day