Alex BochFractional COO · Systems your business runs on
Alex Boch (Alexey Bocharov) is a fractional COO: an outside operations director who works inside a company of 5-30 people part-time. He reads the owner's numbers, builds the management system the team runs on (CRM, ownership zones, weekly rhythm, plan-vs-actual) and puts AI agents inside sales, support and reporting. Founder of ELSE.
Six years of operations and marketing inside companies, not consulting them from the outside: COO of an international network of nine business clubs with 1,000+ members, a custom CRM for a 290-member club in Dubai, a management system that added 10% to profit for a premium e-commerce on the same sales. He answers for the result, not for the work done, and stays on when the system is already running.
6+
years of operations and marketing inside companies
290+
members in one custom CRM, zero lost from sight
20
hours a week back to the owner after the system runs
9
clubs in the network I run operations for
The Path
I started as a project manager inside online education: launches, teams, operational fires. After three years of watching the same patterns break in every company - lost leads, the founder as the bottleneck, tools nobody uses - I saw that the problem was never knowledge. It was the absence of a management system: nobody counted, nobody owned, nobody met weekly around the numbers.
Then I took over operations for an international network of nine business clubs. The same questions the owners ask me now, I solved as my own: which department is sagging, who is about to leave, why renewals are counted by hand once a quarter. Out of that came the custom CRM for a 290-member club in Dubai, the quality control for sales and care teams, the week-by-week predictive model. In 2025-2026 AI agents became reliable enough to sit inside those processes - an assistant that passed the owner's blind test, call prompts for managers, an agent on inbound leads - so they went in too, only where they moved a number.
ELSE is that playbook, available to owners outside my own network: first the numbers, then the system, then AI, then I stay on to run it.
How I Work
Numbers first, then the build.
Every engagement starts with a 5-day operations audit: 3-6 months of numbers, a team meeting, talks with the team, 10 deals reviewed by hand. You get a loss map in money and a task queue ranked by it. The audit fee is credited to the system.
System first, automation last.
First the model and the counting rules, then roles and weekly rhythm, then the CRM, and AI agents only where they move a number. Everything I put into a client's company runs inside the club network I operate first.
I answer for the result, not for the work done.
If the audit doesn't find losses worth at least its own price, you don't pay for it. Two weeks of fixes after launch are included. Payment by stage, and the deliverable of each stage stays with you even if we stop there.
One person the whole way, and I stay on.
Audit, system, launch and monthly support: no handovers, no account managers. You get an operations director who sits in your weekly team meeting and in your numbers, not a report.
Owners of companies with 5-30 people who still carry every decision themselves
Business clubs and paid communities where renewals depend on a manager's memory
Online schools, agencies and tech companies outgrowing chats and spreadsheets
Premium e-commerce with a sales team, where orders get lost between order and call
Not a fit
Pre-revenue startups looking for a cheap CTO substitute
Teams under 5 people: you don't need a system yet, you need focus
Enterprise with 100+ employees: different tooling, different problem space
Anyone who wants to "implement AI" without touching how the company is run
Tools
The management system comes first, the tools second. What usually ends up inside it: n8n for workflow orchestration, Claude and OpenAI for language tasks, Next.js + shadcn + Postgres for custom tools and CRMs, Notion and Airtable for lightweight operational data, Telegram API for internal bots. When something else is clearly better for the problem - I use that instead.
Yes - I work remotely with clients across the US, EU, UAE, and international markets. All engagements are remote-first - Zoom calls, Slack/Telegram async, shared Notion. I've worked with clients in 5+ countries so far. For US clients I typically cover calls 4–9pm GMT+3 (9am–2pm EST).
What's your English level for English-speaking clients?
B2 - fluent for all business conversations, workshops, team calls, and written communication. I don't use interpreters. Written deliverables (SOPs, documentation, system specs) are produced in clear, direct English.
How do engagements usually start?
With a free 25-minute call. We find the one constraint the money flows through, and you leave with a PDF naming your three bottlenecks ranked by money impact - whether or not we work together. If there's a fit, the next step is a 5-day operations audit; its fee is credited to the management system.
Do you work with one client at a time or juggle several?
Up to 3 active engagements in parallel - and I'm transparent about the load during our first call. If I'm at capacity, I'll tell you when the next slot opens. I don't take more than I can ship.
Do you sign NDAs?
Yes. Mutual NDA before sharing anything specific. Standard practice.
What if the engagement doesn't work out?
The audit has a guarantee: if it doesn't find losses worth at least its own price, you don't pay for it. Every step is paid separately, the deliverable of each stage stays with you, and you can stop after any of them. Two weeks of fixes after launch are included in the price. See the full terms.
