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A custom CRM for a sales team: +10% to company profit

+10%
to company profit
100%
of calls transcribed
AI
prompts live on every call

The starting point

The team worked in an off-the-shelf CRM that didn't fit the process. Extra features got in the way, the needed ones were missing, customization hit a ceiling.

Unpaid Shopify orders kept slipping through - money was lying on the floor.

What I built

  1. 1Recording and transcription of every call
  2. 2An AI assistant on the call: surfaces the right script in real time
  3. 3Clean reporting for the owner
  4. 4Built-in onboarding for new reps
  5. 5A knowledge base and documented processes
  6. 6Shopify integration: unpaid orders get caught automatically

The result

+10%to company profit

From recovering unpaid orders. Sales became systematic: a new rep ramps up on a documented process, and the owner sees the numbers without manual summaries.

What this looks like for you: A CRM built around your process - not a process bent around someone else's CRM.

Stack custom CRM call transcription AI assistant Shopify integration

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